Re-think Video for the web

Online video needs to be thought and re-crafted for the web, if transferring it from other mediums like TV. The web experience is very different. Video for the web needs to be edited in a way that feels natural and not interruptive, this will help boost the experience.Video editing should be done in such a way that consumers can create their levels of experience. I can have a brand experience that is very high level or I can dive in deeper and have an immersive experience. In a way, the consumers are in control and the content is there as much as they want it.