New Google Tracking Code Helps FLASH-Based Web Sites

With the upgrade to ga.js you will have access to several new features including Event Tracking, and Outbound Link Tracking.

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Event Tracking will be especially useful for those who have Flash based sites, or for those who use multimedia on their site. An "event" is an action that a user takes on a web page that doesn't necessarily involve a new pageview. Examples include clicks on buttons or images, navigation in embedded Flash, or Ajax events, like moving a map in Google Maps, or applying a label in Gmail.

In mid-October Google announced the beta release of the new tracking code: ga.js. Then, in December, they released the new code to all Google Analytics users. So you might have noticed, within Google Analytics, that there is now a tab labeled 'New Tracking Code' within the Profile Settings > Tracking Code section.

You may be thinking, "Why should I care?" Well, here are a few reasons why the migration to ga.js is practically inevitable for those of you who want to remain on the cutting edge of the latest and greatest technology. And why, for those of you who don't want to rock the boat, it may not be necessary to switch over... yet.