Another Social Media Blog Post

Social marketing is a good way to get free publicity for your company or brand. It's where the consumers and the brands meet and can have a dialogue instead of just a static message.

Marketing organizations need to ensure they are not reactive to change but driving and leading change in a proactive way. Social Media allows your company to react more quickly to what people are saying or how they are using social bookmarking.

You can test an idea online in the morning and by evening test results. It drives changes in how you listen to your customer. Blogs for instance allow you to listen into water cooler discussions you never had access to before. Social Media drives change in how you communicate to the customer as a dialogue versus a broadcast message.

Marketing is all about relationships and all relationships have a set of common factors. First, all relationships require listening. Listening has become core to everything. Second, in the best relationships, there is a lot of active communication and dialogue. This dialogue is essential to growth in the relationship. Third, a great relationship is one that is built on honesty."

What does Social media promote?

• Better understanding your customers
• Much better allowance of immersing yourself into their conversation.
• Understanding the numbers and demonstrating faster value