An IDEA. (The Definition)

IDEAS must be simple unexpected concrete credible emotional stories!
An environment for the successful idea needs to offer practical insights that creative teams can use to generate and champion these well-constructed ideas; within their environment.

Creative professionals are acutely aware of the ongoing need to develop good ideas and communicate these ideas in compelling ways. However, it takes more than good ideas to achieve maximum business success. Creative teams must make certain these ideas are memorable, understood, and have a lasting impact to change the thoughts and behavior of the people who are the focus of one’s attention.