Mixing and Merging

Mixing and merging media.
Interactive creative and effective communication.

Let's define and re-define what it takes to weave many threads into one consistent garment—that transforms information, and captures the moods and minds of our audience.
We live in a very visually-rich world and society, where the use of rich media being: sound, motion graphics, design and interactivity engages us through our TV, movie and web experiences.

It is this rich media effect and level of engagement that business leaders are trying to leverage to better communicate, engage us and deliver results. We now aim to differentiate ourselves from the competition through visually-rich and compelling graphics that support our message.

Mixing at my desk, A Short Video Entry
Merging creative ideas isn't so much about the technology we use to produce results as it is a situation. A situation where people benefit from the full message, without having to absorb the knowledge on which it depends. Sometimes things become too refined, as we move further away from things that are handmade—but to communicate effictively we should not leave out the human ingredient in our media.