In-bound Marketing
Find the people who are already looking for what you are talking about or offering.
In-bound marketing.
In the past marketing was solely placed around TV and radio, newspaper ads and HTML emails— these forms of marketing really hit people over the had with your marketing message. These old school way of marketing are becoming more and more less effective due to TiVO, spam filters, DVR, and customized content becomming overwhelmingly popular and the norm. So we now look toward placing marketing and ads, in places that are already reaching your targeted audience.
Meet people and start conversations. Answer questions and help others, from this trust is gained and a relationship is likely to be formed. Social media is the business networking event of now! In the past at a networking event or a cocktail party your reach is limited...now your reach is much much broader, more authentic and personal, if done properly it is a much more effective conversation with "real people". Engage genuinely and interact with people, build authentic relationships, add personality, and converse with your audience.
Reasons for blogs:
- Showcase your personality
- Create a feedback cycle
- Build a loyal community
- Create an emotional investment
- Increase your credibility
Be proactive...whatever industry you're in, start building relationships now in the community because you may need to pitch something in the future. While blogs are now considered mainstream with more businesses using them to get their message out if you don't have one start today! And don't forget to engage in customer conversations and respond to negative comments.
What about facebook?
http://www.facebook.com/pages/create.php
Create a business page, become a fan of your page to affiliate yourself with the business page. Create an engaging page...no body cares about you or your services except for you...so what do you do? Host events, videos, discussions, articles...things of interest and things that engage people with your content. Leverage the viral nature of things like news feeds and social bookmarking features.....engage your users and fans...that activity becomes published and all their "friends" get to see this, further extending your reach.
A few tips on your business page with facebook:
- Create your ad...add social actions.
- Choose PPC beacuse CTRs are very low on facebook.
- Find the URL then make a "find us on facebook" link
- Create applications that your audience will want to have, and they will pass it on
Strengthen. Empower. Amplify.
Strengthen. Empower. Amplify.
We are living in transformative times. Social media influences mind decisions...there is more persistence of information...now opinions are out in the world on an exponential scale. Leveraging those opinions and gaining loyalty for your brand or small business, when done positively, will surely boost sales and business potential.
Respond out loud (blog) if your good and it's worthy of sharing...people will look at it and do the marketing for you. It can change your emotional outlook and hopefully that of your potential customers. Things that people can relate to, especially if they are honest and real; become viral. This means that if people are compelled by your content, then they will be compelled to share your content, resulting in free marketing for you.
This already is conventional and is today's public relations in today's marketplace.
Make sure people know your integral value !
Strengthen, empower, amplify refers to :
Trusted relationships.
I've done it...10,000 visitors
So...the first milestone to reach more customers online.
I reached 10,000 visitors in one (1) month.
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Another Social Media Blog Post
Social marketing is a good way to get free publicity for your company or brand. It's where the consumers and the brands meet and can have a dialogue instead of just a static message.
Marketing organizations need to ensure they are not reactive to change but driving and leading change in a proactive way. Social Media allows your company to react more quickly to what people are saying or how they are using social bookmarking.
You can test an idea online in the morning and by evening test results. It drives changes in how you listen to your customer. Blogs for instance allow you to listen into water cooler discussions you never had access to before. Social Media drives change in how you communicate to the customer as a dialogue versus a broadcast message.
Marketing is all about relationships and all relationships have a set of common factors. First, all relationships require listening. Listening has become core to everything. Second, in the best relationships, there is a lot of active communication and dialogue. This dialogue is essential to growth in the relationship. Third, a great relationship is one that is built on honesty."
What does Social media promote?
- Better understanding your customers
- Much better allowance of immersing yourself into their conversation.
- Understanding the numbers and demonstrating faster value
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